Discount Coupon

Demographics

Over 6 million people live within a 1 hour drive of the show!

Who will be attending the show:

  • Adults 25-65 (60% are 40-65 and 25% are 25-39)
  • 60% Male, 40% Female
  • Household Incomes of $75,000+
  • Second Home Owners
  • Registered Boat Owners
  • Adults 25+ who have participated in power boating in the past 12 months

By the numbers:

  • 75% go to a boat show as entertainment for the family
  • 72% will travel up to 60 miles and 20% will travel up to 100 miles to go to a boat show
  • 67% will purchase a boat in the next 3 years
  • 65% are interested in seeing the latest products and do research for a purchase
  • 43% go to buy products, equipment and accessories for their current boat
  • 33% of those who own a boat will go to a boat show in 2009
  • 19% of boat show attendees will make a purchase

Scarborough Research & Boating Industry Market Data Book 2008

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