Who will be attending the show:

• Adults 25-65 (60% are 40-65 and 25% are 25-39)
• 60% Male, 40% Female
• Household Incomes of $75,000+
• Second Home Owners
• Registered Boat Owners
• Adults 25+ who have participated in power boating in the past 12 months

By the numbers:

• 75% go to a boat show as entertainment for the family
• 72% will travel up to 60 miles and 20% will travel up to 100 miles to go to a boat show
• 67% will purchase a boat in the next 3 years
• 65% are interested in seeing the latest products and do research for a purchase
• 43% go to buy products, equipment and accessories for their current boat
• 33% of those who own a boat will go to a boat show in 2009
• 19% of boat show attendees will make a purchase